Introduction to Marketing
Marketing is a broad field with a wide variety of tasks involving the analysis, planning, implementation, and control of marketing programs -- the strategies and tactics used by businesses to sell products and services to other business and to people.
A career in marketing involves constant challenges, stimulating problems, the need to work with people, and very strong advancement opportunities.
The Department of Marketing undergraduate curriculum is flexible, allowing students to select from a variety of courses and seminars to provide a well-rounded understanding of the field.
For students with a specialized a interest in personal selling and sales management, the Department also offers a Career Track or sub-major:
This allows Marketing Majors to take courses focused in their area of interest.
Students majoring in Marketing have excellent employment opportunities in industrial and consumer sales, product management, and can work with manufacturers, wholesalers, advertising agencies, retail organizations, and research-oriented firms.
Recently there has been an increased demand from non-profit organizations, the health care industry, service firms, and the public sector for Marketing graduates.